With such a footfall of people on a daily basis; local cinema’s offer a range of absolutely fantastic opportunities for both small and corporate businesses. It might not be the first place you’d think of to promote your products and services; however it makes absolute sense; considering the opportunities available and the number of people who attend UK cinema’s each and every day. As such; we thought we’d take a quick look at just two of the main advertising possibilities and why you should be utilising them as part of your marketing campaign.
Firstly; most cinema’s will have a stand or an area where you can leave brochures and leaflets to advertise services and businesses in the local area. It’s well worth the time and expense to leave a bunch of your company brochures…after all; who knows who may pick one up. It’s all a part of ensuring your business has exposure wherever potential customers may go and with such a variation of people attending cinema screenings; you should by all means be utilising these promotional opportunities. If you haven’t done so already; find a decent graphic designer and a competitive but quality brochure printing company and have an initial run put together…of course you can use such brochures in any number of ways and leaving some at the cinema should be just one utilisation.
Secondly; the majority of cinema screenings will show ads before trailers. Whilst this isn’t one for local businesses due to the cost of such ads; if you’re a national business…you could do very well from a pre-film advert. Of course it will work differently for different industries; however you’re potentially getting your brand and business in front of thousands of people per week for a fee much less than TV advertising. As we say; it’s not for everyone but if you have the marketing budget available; go for it!
All in all; advertising in cinema’s is a method which many businesses overlook for one reason or another; however with such a footfall of the public, you could be missing out on many a sale or enquiry if you’re not utilising such social places as part of your advertising campaign.